I was the Head of Content for nearly four years at the global media company, Love Stories TV. They use wedding videos to power their massive entertainment and inspiration platforms.

During my time there, I:

  • Created largest & fastest-growing TikTok & YouTube accounts in industry (710K & 640K+ followers respectively) + increased YouTube revenue 10x in a year

  • Content creation for Bridal Fashion Week led to Love Stories TV becoming Snapchat's exclusive Bridal Fashion Week partner

  • Set content strategy, calendar, voice & style for editorial/social

  • Created + managed all editorial content—blogs, email + freelancers

  • Intern program manager—hire/onboard interns + run trainings, weekly check-ins and act as their HR rep

  • Increased Instagram engagement rate from 0.61% to 8.54% and followers from 29K to 120K+

  • Worked with filmmakers to create 150+ videos hitting 100K+ views in 2022 alone

  • Scriptwriting and social production for original TV shows + Snapchat Discover shows

  • Converted social engagement into IRL & virtual event attendees

  • Created branded content for partners + live event coverage

  • My work in social prompted paid partners to double their spend with us on renewal

  • Worked with influencers to create branded content at shoots & virtually

  • Gathered and reported weekly social analytics to inform the team as well as future social strategy

  • Led pitch meetings + managed direct reports' tasks and responsibilities

  • Doubled average open rate of emails to engaged couples, filmmakers and vendors

  • Started vendor-loved conceits like “Love Story of the Week” emails and social + International Weeks, which prompted growth in onboarding new filmmakers

Love Stories TV received hundreds of millions of views due to the videos I either created or guided filmmakers to create. See below for a small snippet of the library I managed.